Niche Marketing

What is a niche?
Simply put, a content niche is a category of porn which appeals to a certain segment of the online porn surfer population. Each niche has a general set of shared qualities that would qualify one set of content as opposed to another. Common differentiating criteria for content include, but are in no way limited to, the models’ age, ethnicity, weight, fetishes, height, body type, among many others.

Even within the same ‘niche’ there will be sub-niches based on differentiations other than the governing criteria for that niche. For example, in the BBW niche, there is a sizeable market for black BBW models, or Goth BBW models. The difference between a sub niche and a niche is that the niche category focuses on one or a few governing attributes, e.g. size, age, ethnicity. The sub niche focuses on mixing the governing niche attribute with other attributes.

Niche content strategy
If you are going to market to a specific niche market and want to establish ‘credibility’ in the eyes of that specialized market, you will need to do extensive research regarding the ‘ideal’ content for that niche. For example: in the African-American niche of “thick” women, it is not enough to get content featuring large women—they have to be ‘large’ in the right way. The “thick” niche generally does not appreciate ‘fat’ women but ‘big-boned’ or ‘big-muscled’ women. The defining line is often whether a woman has big breasts, a big ass, and a FLAT stomach.
You can push the limits or fudge the boundaries a little bit on your niche depending on who you are marketing to. If you are marketing to a hardcore purist crowd, then it is probably important to stick rigidly to a niche’s ‘quality rules’ in order to be taken seriously. If, however, you are marketing to a mainstream crowd with your ‘niche’ content, you don’t have to rigidly meet all criteria as long as there are enough visual leads there to show the surfer that you are marketing a particular niche.

Overlapping niches and how to make money off them

Sometimes niches overlap and you can make money off one particular subniche when you were originally trying to market a general niche. For example, you buy a content pack in the Teen category which has one series that features a model in a cheerleader outfit. After checking your stats, you notice that most sales or clicks came through galleries, pictures, email ads, etc that featured this set. This should be your clue that the traffic areas you are promoting to are interested in the cheerleader subniche. Consequently, all your future content buys should keep this in mind.

Niche marketing involves, strategically, a “funnel” approach. Gather many differing types of pictures that match your niche and market them to your traffic sources. A pattern usually arises where you can get an idea as to which niches sell the best with your traffic. Don’t get discouraged if you don’t see a pattern for several months, it takes months of experimentation and dogged persistence to fine tune a content strategy that works.

Content Strategy and Traffic Filtering

Your content should act both as “taste tests” of the site you are selling and as market research tools. Don’t be lazy and settle for less. Using content for “taste tests” of your main sites is a very common practice. The very popular TGP/MGP/Pic Post/ Link List marketing models are the most common examples of this strategy. Less popular, but no less crucial, is the use of content as a market research tool.

As discussed earlier, niches are rarely pure. There are always subsets of niches and sub niches which fall under a general niche heading. Unfortunately, many webmasters do not know nor care about this reality when it comes to their traffic source. Consequently, precious time and money is wasted. Webmasters should use a semi-scientific way of researching the target niche/subniches of their traffic sources. Here’s a model guide to filtering out the niche you should be targeting.

Step 1:
Offer Niche 1, Niche 2, Niche 3, etc.

Step 2:
View your Click Through Ratio (CTR) statistics. Which niches get the most CTR?

Step 3:
Delete the nonperforming niches and market again. After 3 months, study your CTR statistics again.

Step 4:
Offer only the Niche that gets the most CTR. Within this niche identify the subniches or
Criteria that set one content set from another. So your offering should look like:

Niche sub1, Niche sub2, Niche sub3, etc

Step 5:
Increase the number of the sub niches that get the most CTRs until you can eliminate everything else.

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