Recurring vs Per sign up
For the pro webmaster, choosing which sponsorship to use is a no-brainer. However, for those who are just starting the sponsorship venture, there are some things to consider. Do you fit quick easy paying accounts or long term ones? Are you better off with the one time sale or the recurring sales? These are just part of the questions playing in the mind of the neophytes.
In the sponsorship venture, you can either choose from the recurring program or the per-sign up program. In the recurring program or popularly known as partnership program, webmasters are paid a particular percentage conditional to the sales they are bringing in. It primarily depends on the deal which they and their sponsor have agreed upon.
A Recurring program may include membership renewals, signups, and up-sales, as long as it is not a one-shot sale. With this nature of deal, webmasters can obtain as much as 80% commission. Whenever a member renews his membership or purchase from an up-sale, they get a percentage.
Per signup program only features a one payment throughout. You get paid with a fix amount once a member signs up. For multi-membership or for just a full month, the webmaster still gets paid once, since that is still considered as only one sign-up.
An example of a per signup (PPS) sponsor would be NastyDollars
Determining either your business is for the long term or for the quick cash is also an important consideration to make. Obviously, recurring program is for the long term one since there is a continuous effort of making a sale with the existing customers and per signup option for the short term. For the long term, it is important to keep your customers from coming back and purchasing more. Impression plays an important part here and you should also have to treat your surfers well to have an effective customer service that will lead them to coming back.
Hitting big is possible if you look at the following areas: language and cultural opportunities and multiple content and payment options. You should recognize the opportunity in this area because considering these will lead you to wider scope of customers thus leading to the possibility of a higher rate of recurring profits.
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- Monday, March 14th, 2005 at 8:33 pm